With businesses today increasingly managing customer interactions through centralised call centres, phone lines are often incredibly busy and a period of waiting time almost inevitable. If configured correctly, a music-on-hold system can be an incredibly useful and powerful tool that can enhance your customer’s experience of being on hold.
Here we look at music-on-hold systems in more detail and explain how they can work for your business…
What is a music-on-hold system?
A recent article published by smallbusiness.co.uk stated that “almost 70% of callers to UK businesses are put on hold for longer than one minute”. It also stated that most consumers prefer to hear something more than beeps or a silence whilst they are waiting.